First, there's no money in the list. There is only money in the products that you promote, just like the retailer down the street. They are not being paid by simply being open and having customers walk in the door... No, no, no! It's ALL about the products they sell that make the money.
If you are a small or medium sized business that is looking for ways to increase your revenue than you have to appreciate the wisdom being offered today.. or your business might be gone tomorrow.